When you walk into a business event, what is the one thing that everyone has? Custom company swag. It can be anything from keychains and pens to tote bags and t-shirts with the company logo. But why is it so important to give out these freebies?
First of all, it’s great branding. When someone uses or wears your swag, they’re advertising your company to everyone around them. Plus, it makes them feel valued and appreciated, which is always a good thing.
Secondly, it can build relationships. People love free stuff Ð it’s just a fact of life. By giving out custom company swag, you’re creating a positive association between your company and the people who receive your products. This can lead to increased customer loyalty and even new business opportunities.
Finally, it’s a cost-effective marketing strategy. Compared to other advertising methods, promotional products are relatively cheap. And because they’re useful and tangible, people are more likely to hold onto them for longer periods of time, which means your brand will be in front of them for longer periods of time.
So, when it comes to spreading brand awareness, don’t underestimate the power of custom company swag. It’s a small investment that can lead to big rewards.