As global temperatures rise and the earth protests, fashion consumers and brands are adapting to make a positive impact on the planet. Enter slow fashion brands – a revolution in fashion that is making its mark in the industry.
So, what is slow fashion? Put simply, it is the concept that clothing should be made with intention, quality, and longevity to reduce waste. It means consumers can buy less, but better quality clothing, that is produced ethically and sustainably. Slow fashion brands prioritize fair wages, working conditions, and transparent supply chains.
These brands use sustainable fabrics such as organic cotton, recycled polyester, and bamboo to create timeless pieces. The designs are classic, versatile, and built to last, rather than following transient trends.
Despite this sustainable approach, slow fashion brands remain on-trend and chic. Brands like Everlane, Thought Clothing and Patagonia are among the leaders of this movement, with exceptional quality, style and mission.
As a consumer, you can support slow fashion brands by looking for certifications like GOTS Global Organic Textile Standard, or Fair Trade. You can also research which brands are ethical and eco-friendly. By choosing not just to buy a product, but also to buy into a brand’s values, you are making a difference in the fashion industry.
The slow fashion movement is an ethical, sustainable, and style-conscious movement. As consumers, we must ensure that we support brands that prioritize not only their products but also their contribution to the planet.