Online Marketing Tactics for Small Businesses


Many business plans will be increasing their content marketing in the next year. Marketing tactics can be expensive. What is your online marketing strategy? Where should you focus your efforts or spend your money? Some companies will outsource the design and creation of images to a design firm for thousands of dollars. While traffic to your website is important your business will grow when there are sales.

There are a lot of online marketing tactics to help you market your small business that can be particularly helpful for a san diego digital marketing agency. One strategy is to appeal to foreign markets rather than local markets. You can pick up clients to help your business perform. This can be performed by localizing your content for foreign marketers.

There are also discounts and coupons that can be applied to Facebook ads or Google ads but it can be frustrating to advertise on facebook. Instead, an email list is an effective way to market your business online. You can start with MailChimp and the first 2,000 subscribers are free. Send an email to customers who recently used the service and encourage them to write a review for you.

Customer Reviews also play an important role as to whether someone will decide to purchase the product. You should figure out the best place for the review to appear. If you have a local eatery it would be best to post on Yelp.

Another strategy is to create instructional videos. If you are passionate and knowledgeable about a topic you should teach what you know. The strategy will most likely be long term. You can also make contributions to slideshare. It has 5 times the traffic from business owners of any other site. You can also host a webinar by preparing a short presentation. The presentation should resemble a how-to format and talk about the steps they must take to achieve a result. You can also register your business with Google.

Additionally, Video content is the fastest growing form of content online but sometimes it does not generate new conversions or customers. If you have posted a piece of content with a call to action with a link to your e-commerce store or email-sign up it will work better. You can also get the initial momentum going using StumbleUpon advertising. You can also consider marketing automation. Some platforms include Rebuyers, Hootsuite and MailChimp. Reddit can also be used that draws on the expertise from tech-savvy writers and a tech savvy audience.

You can use an essay writing service to make your content appear fresh. You can generate a lot of backlinks and build the reputation of your brand. It is important to scrutinize or analyze your SEO situation. This will help you know and understand how many backlinks you earn. It is important to know if the title, description and header tags use keywords. If you struggle for content you can answer some of your customers’ frequent questions.

If you already have a blog you can read the posts. Infographics are compelling. You may also consider attracting website visitors to sign up for your newsletter. You can offer a bonus content piece to subscribe. Your company can even start a podcast or you can also consider ordering business cards using a free tool from Canva to do this.

Lastly, a company may want to consider a giveaway or contest to help generate leads. Offer existing customers a free product, free month of service or a reward to help refer new customers. Your company can also team up with a business that is related to your industry and can be done locally offline or through an online webinar or promotional giveaway.

Additionally, another attractive option is car magnets to help you build brand awareness or to give away balloons with your business name. You can also consider donating a product or service as a prize in a local contest or event. All of these strategies will work well but will also work for a San Diego digital marketing agency.

Kallen Kazz
the authorKallen Kazz